Tuesday, September 30, 2014

Sparkling in an Interview

My teasing father always called it charm school. I didn’t find that amusing. But my employer deemed it necessary to my role as a corporate media spokesperson. What was it? My enrollment in an intensive crisis media training course.

The format was simple. A trainer corralled a dozen executives into a cube-shaped room. One by one, he planted us in the hot seat and subjected us to simulated TV interviews. He videotaped us being asked combative questions that would make the most seasoned interviewee squirm. Then he critiqued our reactions—with the aim of making us sparkling corporate representatives. We endured the process again, again—and again. Each time the class enlisted new recruits, I’m sure it single-handedly kept the makers of Tums™ in business for a solid year.

I ran across my notes the other day (I burned those videos ages ago!) and realized techniques I gleaned have become crucial to engaging media interest in my books. For example several months ago, in preparation for a TV appearance on my newest book The GOD Interviews, the makeup artist gave my lips a little added sparkle and buffed the shine off my nose. But as soon as the producer counted down to the live segment being broadcast around the globe, no makeup could manufacture sparkle. I was on my own.

Hold Their Gaze
How did I succeed? I started  by holding the interviewers’ gazes comfortably, but firmly. Shifting eyes, I remembered, make viewers suspicious of anything you’ll tell them.

Listen Closely
Next, I listened intently to the interviewers’ questions—showing I valued them and appreciated being on their program.

Answer Directly
What they asked, I answered: directly and succinctly—in good thirty-second sound bites packed with memorable points and engaging anecdotes. We all knew I was there to promote my book. But I didn’t need to make the interview seem like the elevator speech I’d give to an editor. I wanted them to be satisfied with my truthful, practical answers to the questions they chose to ask.
In this case my goal was to whet listeners’ appetites on the subject of my book’s challenge to bombard God with our tough life questions.

Make It Valuable
What I learned in “charm school” was that in addition to answering interview questions, I could integrate this message about the book into my answers. For example, while answering their question about how a book that’s more than 2000 years old could have anything relevant to say to this sophisticated world, I wove in an apt story from the pages of The GOD Interviews. I nailed my communication objective: whetting appetites for my book, while I also nailed their objective: creating engaging conversation and entertaining TV.

Ignore Distractions
The eleven- minute segment went so quickly that I forgot all about producer signals, camera lights, or the fact that I was freezing in the studio. It was all about being such a sparkling guest for my interviewers that I’d be worth inviting back when my next book releases.

Julie-Allyson Ieron, was a corporate communications specialist before moving full-time into a multi-decade career in Christian publishing. A mentor with the Christian Writers Guild since 2002, Julie is the author of more than 35 books, including The GOD Interviews and her newest devotional, Comforting Words for Caregivers … And Those They Love. She blogs at http://womencareforagingparents.blogspot.com and is a frequent conference speaker.

Wednesday, September 11, 2013

Yancey Book Free Today Only!

Kindle folks (sorry, didn't find it on Nook!) Philip Yancey title: The Question that Never Goes Away is free today only (9-11-13) http://www.amazon.com/dp/B00EDP2YE8/ref=pe_245070_24466410_M1T1DP

Thursday, September 5, 2013

Book Trailers for Authors

Our ministry, Joy Media, has a new video arm: Joy Media Productions. We've begun offering custom video book trailers for authors and publishers. Unique options include original music tracks and concept/scripting/production services from a media-trained public relations producer.

Check out our sample production pieces on YouTube: http://www.youtube.com/channel/UCrPznFRvBEKwo1f-xxF-24A/videos,  and write j-a@joymediaservices.com for a price quote.

Thursday, August 1, 2013

Caregiver Devotional: An excerpt from Comforting Words for Caregivers --...

Caregiver Devotional: An excerpt from Comforting Words for Caregivers --...: An excerpt from Comforting Words for Caregivers -- in honor of its official release today! Ordering Info Blessings and prayers, Julie ...

Blessings and prayers,Julie© 2012, Julie-Allyson Ieron. All rights reserved. For reprint permission, email: orders@joymediaservices.com

Monday, July 8, 2013

Free Today: Wiersbe on 2 Corinthians

The Wiersbe Bible Study Series: 2 Corinthians

Warren Wiersbe's Bible study on 2 Corinthians is free on all the e-book outlets today from DC Cook publishing. Here's the general link for all the ebook providers: http://www.dccebooks.com/products/the-wiersbe-bible-study-series-2-corinthians

Thursday, June 27, 2013

Calvin Miller's Final Title - Free on e-outlets Today

Free ebook from DC Cook Publishing today and tomorrow only:
Letters to a Young Pastor

Letters to a Young Pastor

Much has changed over Calvin Miller’s decades of pastoral ministry, but he believes two things remain the same: God is love and people are broken. Now God is calling young pastors to stand in that gap. And in this honest, warm and humorous series of letters, Miller shares his wisdom and experience so you can flourish in your future ministry—without ever wanting to resign on Monday.

Monday, June 10, 2013

As seen in the 2013 Christian Writers Market Guide





As you read your copy of The 2013 Christian Writers Market Guide, take a look at the listing for Joy Media under editorial services. Julie would love to have the privilege of working with you as one of her private client authors for manuscript editing, coaching, consulting, media training, publicity, and more. Here are highlights from the JMS entry, in case your copy isn't close at hand:
Christian Writer's Market Guide - 2013










Illinois, Joy Media Services. Julie-Allyson Ieron, j-a@joymediaservices.comwww.joymediaservices.com. Contact by email. Half of fee up front. Master’s Degree in Journalism and more than 25 years experience in Christian publishing, writing, editing, and public relations. Specializes in Christian Living, Bible study and business/ministry promotions. Coaches first-time authors. GH/CA/B/NL/SP/PP. Edits A/NB/BP/BS/GB/D. Charges $40/hr; negotiates for larger projects.